URBAN PROFESSIONALS
 

Young urban professionals accounted for an exceptiona18-20% of total ticket sales for similar titles to Topple. With sophisticated sensibilities and disposable income—this demographic is one of the most crucial emerging sales groups to focus on. With the average moviegoer in this category purchasing upwards of 8 movie tickets/year (per MPAA statistics), this group is more likely to be keyed into movie culture, and excited by an independent film like Topple. This isn’t necessarily surprising, since these individuals are generally renters and thus have high amounts of disposable income and free time with which to see movies, especially those that don’t receive expensive marketing campaigns like big-budget tent-pole projects.

With a demographic that’s also twice as likely to use social media platforms like Facebook, Twitter & Instagram daily, the marketing potential with this demographic is huge. The success of action films experienced increased box office results due to savvy word-of-mouth marketing campaigns. The results of both films are something that Producers of Topple are keen to replicate. And with many different aspects of Topple being appealing to this diverse demographic, whether it’s the noble character struggles, message of resilience, or action moments there is plenty of potential for Topple to strike a chord with this audience group.